WEBSITE AND SOCIAL MEDIA POLICIES
May 21, 2014
Through its website, registered at the domain www.childserv.org, and all sub-pages, ChildServ seeks to raise awareness regarding the ChildServ mission and brand while maintaining the privacy and safety of clients in our care, in accordance with the wishes of the client and with Illinois Law regarding wards of the state. The ChildServ website must adhere to ChildServ’s brand guidelines, while maintaining U.S. and State of Illinois legal standards, as well as copyright legality with regards to all materials posted on the website.
The ChildServ home page (http://www.childserv.org/) is the official Internet site for ChildServ.
The objective of the home page is to provide a point of entry for the public community to the gain knowledge about ChildServ’s programs and services, as well as how people can help at-risk children and their families to build, achieve and sustain better lives—through volunteering, donating and fostering. The following audiences are especially targeted: current and prospective clients, board of trustee members and constituency groups, community partners, current and prospective foster parents, civic leaders, current and prospective corporate partners, and current and prospective volunteers.
The agency’s website is produced by the Office of Marketing and Communications. Edits to the ChildServ website may only be made by authorized ChildServ personnel, including ChildServ’s Director of Marketing and Communications, ChildServ’s Resource Development Coordinator, or other personnel who are given permission in writing by ChildServ’s Director of Marketing or President and CEO.
All text, images, logos and information contained on the official ChildServ site, www.childserv.org, are the intellectual property of ChildServ unless otherwise registered and are protected under the U.S. Copyright Act 17 U.S.C. 101-810. Copyright gives the owner exclusive right to reproduce, distribute, perform, display, or license a given work. Whether or not a Web site includes a statement about copyright, the US copyright act provides protection for such works, and they may not be used or reproduced without permission. It is the responsibility of all parties storing materials on childserv.org to ensure that such material does not violate other parties’ proprietary rights and does not otherwise violate law or applicable agency policy. ChildServ reserves the right to delete or make inaccessible files that contain material that is in violation of law or agency policy. ChildServ is not responsible for any errors in the material provided on the Web and shall not be liable for any damages of any kind arising from the use of any material found on its website.
ChildServ employees are expected to ensure that all photos or text received from other sources and placed on the website must be done with the permission of the creator or person being photographed. Images procured via the web must be free of copyright or legally purchased. For more information on image use, please refer to ChildServ’s Photo, Story and Video Release Forms (attached).
The design, pictures, and logos used on www.childserv.org may not be copied and used or posted by any other person or entity. This includes but is not limited to the agency’s home page, all Secondary Web Pages. Links may be directed to these pages, but images, logos, maps, may not be copied and/or posted for any reason.
Links to Other Sites
Provision of links from www.childserv.org to sites located outside of ChildServ domain does not imply endorsement or credibility of the service, information, or product offered through the linked sites.
Information We Collect
If viewers make an online donation or other online payment, we may collect the following information, including, but not limited to:
- Email Address (personal and/or work)
- Mailing/Billing Address
- Credit Card (Account #, Type, Expiration, CVC)
- Home or Daytime Phone Number
- Home Community
- Interests & Concerns
- Agency Name to which a pledge is directed
- Contribution Amount
- Opt-in to affinity groups, leadership giving levels and communications
We also collect information on the dates and times you visit our site using standard tracking software. We reserve the right to collect and store any information you enter on our website or provide to us in some other manner. However, we do not store credit card information after we transmit it securely and encrypted to a third party processor.
Whenever viewers visit our website, our servers automatically collect and store information from their browser. This information may include IP address, browser type and language, Internet service provider (ISP), website request, log-in or access dates and times, the referring website address or page, the content of any undeleted cookies their browser previously accepted from our website, cookies that may uniquely identify their browser, platform type and number of mouse clicks. Log files are not shared externally.
Our website may use web beacons. Web beacons are small transparent graphic images often used in tandem with cookies to track your use of the website and enhance your individual online website experience by collecting a limited set of information about website visitors. Web beacons may also be used in e-mail communications in order to understand user behavior, such as whether messages have been opened and acted upon.
When users send an e-mail to our webmaster, we store those communications in order to respond to your inquiries and enhance user service.
Links to Internal Webpages
Links on our website may be formatted in a manner that enables us to track who is clicking the links by IP address, as well as when and how often the links are clicked in order to improve our content and service.
Ways Information About Users is Used
The information we collect may be used for follow-up communications with you, including acknowledgment letters, newsletters and periodic updates. We may acknowledge viewers by name for your donation. We may also use viewers information to help respond to viewers’ inquiries.
Security Procedures To Protect User Information
We do not under any circumstances sell or rent viewer information to any outside company or organization nor do we permit any such organization to use customer information for its own business purposes.
Disclosure of User Personal Information to Third Parties
We may disclose personal information if we are compelled to do so to comply with valid legal processes such as a search warrant, subpoena or court order, or a valid administrative request from a law enforcement agency, or in the unlikely situation where we, in good faith, believe such information is necessary to protect against harm to the rights, property or safety of ChildServ or the public. We also reserve the right to share with third parties certain pieces of aggregated, non-personal information.
User Choices About Information
To make a request to opt out of receiving certain ChildServ communications, viewers may write to us at:
ChildServ Office of Marketing and Communications
8765 W. Higgins, Suite 450
Chicago, IL 60631